I recently announced that after 4 years of trying, Digitex is closing down our zero-fee futures exchange. Nobody gives a toss about zero-fee futures trading and it’s about time we man up and accept that.
You can’t say I didn’t give it a damn good try. I spent years moving from one country to another to work directly with the developers and I took the DGTX token above $100 million market cap on 3 separate occasions, in 2018, 2019 and in 2020.
But we just couldn’t maintain that level of demand for DGTX because the underlying fundamental problem was that zero-fee futures trading using DGTX as the base currency did not have mass appeal – nobody cared. I was putting my heart and soul into the wrong product. Our zero-fee model was a great sounding idea that just didn’t work out. We need to accept that and move on.
In some respects this is a failure that we must deal with, but in other respects it’s a huge opportunity for Digitex to pivot to something else that has more mass appeal.
We are not defined by our failures. We are defined by how we react to them and what we do next. Personally, I’m going all-in on building and promoting Blockster which I believe will have more users and make more money than our exchange ever could have. I’m taking DGTX above $100 million market cap again and this time it’s staying there.
A few people have expressed confusion as to why Digitex would start to build a product like Blockster. After all, it seems completely unrelated to Digitex’s business of being a zero-fee futures exchange. And of course, my failure to consult with and gain the full approval of the circle-jerkers on Telegram means the only possible explanation for developing Blockster is for me to somehow defraud everyone I know as I continue to execute my 4 years-in-the-making Digitex exit scam.
As usual, the truth is a little less exciting – it actually made perfect sense for Digitex to create a product like Blockster. We were struggling to generate consistently high volumes of traffic to attract enough new users to Digitex and decided that like Binance did with the purchase of coinmarketcap, we should have our own source of quality crypto traffic that we control.
Buying an already existing source of traffic for $400 million was out of the question, so we devised an elaborate marketing plan that entailed creating our own crypto social media platform. Although Blockster itself has made a few twists and turns from its original form as a crypto social media platform to its present form as a crypto lifestyle multimedia brand, it is still fundamentally the same thing it started out as: a steady source of high quality crypto traffic. Building Blockster was a legitimate use of resources and funds for Digitex.
By developing Blockster in the background as part of a bigger marketing plan for Digitex, we are lucky enough to have another product that can replace the failed zero-fee futures exchange. By making some adjustments to Blockster, we can introduce a new utility for DGTX in the Blockster ecosystem as a fundraising token. To me this seems like a huge opportunity to turn Digitex around and give DGTX holders another shot at success.
That we have an awesome new product just ready and waiting to take the place of the exchange is a fantastic opportunity that we must jump on. This wasn’t the original plan but with a positive attitude and a willingness to adapt, Digitex can survive and thrive and the DGTX token can become relevant again. We built Blockster, let’s capitalize on that instead of crying like little bitches in TG.
So if you’re holding DGTX I ask you to support Blockster in any way that you can. Blockster is going to become a high-traffic content marketing machine that will generate significant revenues that can directly benefit DGTX token holders as well as BXR holders. Now that we’ve finally put the zero-fee trading experiment behind us, maybe the best days of Digitex are right in front of us. Let’s embrace change and move forwards.